Geo Fencing and Its Various Benefits on Your Small Scale Business

Since the world of technology has emerged to a great level, the many opportunities to do marketing for your business has increased and hence the traditional marketing is somewhat starting to become a second choice for everyone.

There are plenty of ways now through which people can advertise their business and gain popularity locally and one of the best ways is using the geofencing services.

What is geo fencing?

In simple terms geo fencing is the virtual fence which works as the tracking device. When users go to the geo-fencing function found in software programs to set this up the software uses both global positioning system (GPS) and radio frequency identification (RFID) to define the geographical boundaries. If the subject goes beyond these boundaries, a notification or alert will be sent.

However, when it is used in terms of marketing, it can be termed as a new technology that enables businesses to directly market to consumers based on their location. This technology is taking advantage of the boom in mobile device usage. However, as part of a robust marketing plan, geofencing benefits go beyond placing an advertisement on a person’s cell phone.

What are the benefits of using Geo fencing?

There are a lot of benefits of using geo fencing. They are as followed –

1. Personalizes your ads – The best thing about geo fencing is that it makes your ads personal and you can choose the people with whom you want to share the ads. When you have geo fencing service, you almost have the idea about your customer’s likings and preferences and according to that; you can send the ads as a form of text to your customer.

2. Helps you understanding your customer – When you have geo fencing enabled in certain places, you get a notification about how many times someone visited that particular place, or how many times someone repeatedly chose to visit the place or how long they haven’t visited the place – these things help you to understand your customer’s psyche. You know what they like or what they dislike and you can act according to the same.

3. Links your business to the internet – Linking your business to the internet is one of the most important things nowadays and using the service of geo fencing helps you getting linked to the internet. Use your geofencing software to remind passersby to look you up on Facebook to engage with them.