Geo-fencing has proved to be one of the most effective ways to advertise your business locally. Whether small, medium or even some of the big businesses use geo-fencing to help their business grow locally.
Geo-fencing is a variation on the more commonly known as geo-targeting, which means, it restricts the placements of digital ads so that they can only reach out to the customers within a specific area around the location of the user’s IP Address.
Geo-Fencing mobile advertising has a lot of benefits. Here are a few –
1. Reduces your expenses on Traditional Advertising – Traditional ads are quite costly and this doesn’t even promise you to target a special group of people. It covers a huge crowd which may or may not be interested in such kind of products. That means, you are paying a lot and yet getting a lot lesser amount of results. Geo-fencing advertising however, targets a group of specific people around you which is more likely to be quite interested in your service. Meaning, you are paying a lot less yet getting far better results.
2. You Can Utilize the Power of Cell-Phones – No! Cell-phones aren’t only the means to make a call or to text or for Facebook, twitter and stuff. There are a lot more to that. Do you know that at least 81 percent of the people like to search online about the specific product they are willing to buy? And above all, did you have any idea that almost 78 precedent of the mobile searches people do for local businesses turns out to be sales?
3. Geo-Fencing helps you to intercept potential Customers from Your Competitors – Well, devil may care you are doing right or wrong; but this is another way. A lot of businesses put geo-fencing around their rival or competitor’s business instead of their own. This way, when any of the potential customers are around that location, maybe searching out for a diner to eat or trying to by some stuff, the search triggers mobile discounts or offers from your location. According to a study, this tactic has increased the level of sales up to30 percent.
Mobile ad through geo-fencing is the new cool way to advertise your market. It is easy, hassle free and far cheaper than the traditional marketing.
Geofencing Mobile Advertisement 